Content marketing is about informing and entertaining your audience, social media is about promoting your content, and SEO is about making sure the technical t’s are crossed and i’s are dotted so search engines can find your content, right? Wrong. All three work toward the same thing: achieving relevance for your audience.
ORGANIC ONLINE MARKETING
With the organic online marketing ecosystem growing, it’s no surprise that SEO, social media, and content marketing are finding themselves under the same umbrella. When the three are working in sync, they help acquire customers and increase website traffic through valuable content.
This is in part due to the changes to Google algorithms, which now factor social signals as an indicator in search rankings. To make an organic marketing plan that works towards your company’s goals, it’s important to know how content marketing, social media and SEO all fit into the same strategy.
Social shares is the new link building
One of the many factors that contributes to a high ranking in Google’s SERPs is how many linkbacks your website receives. Unfortunately, this factor is easily manipulated through black-hat SEO techniques, such as keyword stuffing, invisible text, and creating “fake” websites that link back to the website you’re trying to optimize.
As a result, Google has instead chosen to look into social signals like Tweets, Facebook posts, +1s and so on, as a non-manipulated way of getting links. Gone are the days where you had to work hard on creating “link juice”—now, social media and SEO can work together to give your website the link backs it needs.
Boost authority with your social media influence
In simple terms, Google will rank your blog posts and website higher if it sees that you are a credible source. In addition to determining your credibility based on how many people link back to you, Google also considers your social media influence.