Pay Per Click (PPC)
Paid search marketing means you advertise within the sponsored listings of a search engine a partner site by paying either each time your ad is clicked (pay-per-click – PPC) or less commonly, when your ad is displayed (cost-per-impression – CPM).
Our roots in paid search run deep and we know the pace moves fast. Working closely with other channels, we develop the most cost-effective ways to help people find you - always putting customers' needs first.
How it works
We were born out of search, and our reach and market knowledge is unrivalled in the industry.
Our close relationship with search engines and tech specialists give your business a real advantage.
Search is more than keywords. We harness secondary signals to adapt your message to the user’s needs in real-time.
PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically.